Industry Knowledge

The traditional toy OEM model has a gross profit margin below 15%, leading to homogenized competition. This article analyzes how a revenue-sharing model based on hardware plus content subscription can increase the gross profit margin to over 80%, and build sustainable user data assets, achieving a transformation from "one-time product sales" to "continuous service operations".

The Chinese toy market is dominated by Western IPs, with serious issues of cultural hollowing. This article explores how to use AI technology to deeply mine the genes of traditional Chinese culture and quickly generate intelligent IPs with Eastern personalities and stories, breaking the monopoly of Western IPs and making toys a new carrier for cultural inheritance.

The lifecycle of a single toy product is short, leading to easy user attrition. This article explains how to use AI-driven "IP Universe Ecosystem Platform" to achieve cross-product line story integration, user co-creation, and derivative product development, transforming individual product users into loyal participants in the brand ecosystem and building a real moat.